Task 1-Advertising Techniques

 In advertising producers use many different techniques in order to play with peoples emotions and make them feel different things. There are four tearms that a Greek philosopher Aristotle created Ethos, Pathos and Logos.

Ethos

Ethos is also known as the ethical appeal which means convincing by the character of the author. It is said that us as people tend to believe and listen to people we respect therefore by using a famous icon in adverts people tend to believe what thery're saying more than just an average person. Us as an audience tend to see the person we respect as a person worth listening to which is how authors make them selevs an authority figure on the subject as paper.  

Pathos

Pathos is the emotional side to advertising and how advertisers persuade us as an audience by playing with our emotions. There are many ways that advertisers play with our emotions such as the language they use and the audiences response.

Logos

Logos means persuading by the use of reasoning. Giving reasons is the heart of arugmentations and cannot be emphised enough.