Task 2-Codes and Conventions within Adverts

In each advert they have their own codes and conventions which means people have their expections in which they should see in the advert. For example horror movies have their own codes and convetions which are someone always falls over, the engine never starts or its always thundering and lighting. This are what codes and convetions of a scary film are which if watch scary films such as scream we can see them being used.


Each different genre of advert have their own codes and conventions such as fast food adverts. For example the Mcdonalds first day advert, has many fast food codes and conventions such as the person or people in the advert always look very happy which is what fast fod suppliers want you to feel while eating their food. In the ad we see a medium shot of the actor eating the food and enjoying it which is a main convention for fast food commercials. Something else we can see is that the Mcdonalds logo is visible in many shots which is advertising their brand and their company. The food the man begins to eat looks fresh,suculent and big which is very different from real life where the foods very small and dosent look as fresh as the advert makes it. This is another main convention for fast food adevrts.

Another example of a fast food advert is the Burger King the new Angus XT Range which features many codes and conventions of fast food adverts. In the advert we can once agian see that once the actor has taken a bite out of Burger Kings burger he becomes extremely happy which is what the company want you to be while eating their food. We can also see that the advert uses close ups of the burger they're promoting due to the fact this triggers off our sense for taste and makes us crave the food their showing. This is how they sell food mentally without us as an audience knowing. The buger used in the advert also looks extremely fresh and looks very big when in actual fact the ingrediants used wont be fresh and the burger itself will be alot smaller. The camera also uses slow motion allowing us to look at the burger for a longer period of time and make is long for a bite. This is once again a technique used in order to get the audience to want to go out and buy the product. The colours used are very vibrante such as red, yellow and golden colours which represent the food and its colours.