There are many different types of adverts all with different message they went to get across. This is called advertising structure which looks at the for and style of the advert.
Realist narrative
Realist narrative is an advert that with a story, appearing to be both believable and realistic. An example of a realist narrative advert is the WII advert.
The advert shows a family playing the popular WII conceal which is a real life situation with many family's through out the world. The product WII suggests that this is a normal day to day activity that this family participates in. The advert is both realistic and believable.
Anti-Realist Narrative
Anti-realist narrative is an advert with a story behind however is ovbiously fictional auch as the Evian roller babies advert.
This advert clearly has a story behind it which is that water will make you more active and is also a healthy choice of drink. However even though the advert has story behind it its clearly fictional due to the fact babies rollerskating is not a normal day to day activity unlike the realist advert. In real life we don't see babies rollerskating around a park.
Animation
An animation advert is very simple due tot he fact it says it all in the name 'animation' which means an advert made by animation such as cartoons or stop motion clay. A good example of animation adverts is the Wallace and Gromit PG tips advert.
Animation adverts include someone using voice over for the characters on screen just like any other cartoon and could also be made using CGI.
Documentary
A documentary advert is a type of advert that explains a story along with showing day to day situations. These types of adverts are very similar to realist narrative and usually people find that the two mix into one. An example of a documentary advert is the john west 1990 salmon advert.
The advert shows a bear in its natural habitat and how it would usually act when trying to catch fish which is why this is considered a documentary advert. However in the advert we see the fish swim out in slow motion which has obviously been done for entertainment purposes and therefore shows that the advert its self has a story behind it.
Talking Heads
Talking head adverts are the type of adverts when the actors look directly at the camera which can usually be found in charity adverts such as the British Heart foundation advert featuring Vinnie Jones.
Talking adverts usually have celebrities talking directly to the camera thanking the viewers for donating or asking them to donate to the charity. In this advert Vinnie Jones is telling the viewers what to do if somebody has a cardiac arrest and how to save them.
Stand Alone
A stand alone advert is an advert which doesn't have any follow on and is just a single advert getting their message across to the audience. An example of a stand alone advert is the COG advert.
The COG advert is a very good example of a stand alone advert due to the fact the advert is very effecting and shows that this is how stand alone adverts should be, memorable unlike a series of adverts.
Series
Series adverts are simply adverts that carry on in a series. A very famous series advert in the UK was the compare the market advert which features two meerkats.
The advert simply tells viewers not to compare the meerkats but to compare the market. This is a very effective advert due to the face its fun and very simple to understand. Each one of the meerkat adverts each have their own story's behind it which makes it fun to watch.
Advertising structures also use the style of advert to get the message across.
Humorous Advert
Alot of adverts these days use humour to get the message across, but also to make their advert memorable. A very good example of an advert that uses humour is the dance pony dance advert for 3.
As you can see the advert uses alot of humour such as the dancing pony. This is a very catchy advert and is a good way to get people talking about the company itself. It attracts all kinds off audiences due to the fact its funny and anyone can enjoy and appreciate it.
Surreal
Surreal adverts usually have an element of unreal, dreamlike state to them. Surreal basically means that its not real and because of this some people can describe it as dream like due to the fact the situation could be something that people want to happen. A good example of a surreal advert is the Walking Dead Super Bowl advert featuring Norman Reedus.
The advert shows a character from the walking dead (Daryl Dixon) coming into someones house too shoot zombies. In the advert we can see certain elements which are found in the series itself e.g. the door which features the writing 'dead inside do not open'. This is a great way for people to remember the advert but to also help promote the television series too people who haven't heard of the walking dead. The adverts very surreal due to the fact theres no such things as zombies and Daryl Dixon is a fictional character.
Dramatic
A dramatic advert is very self explanatory and just means the advert will be very over the top and very untrue. An example of a dramatic advert is the Cadburys fingers advert.
This advert is very dramatic due to the fact its a parody about alot of american sitcomes. The advert uses Cadburys chocolate fingers to portray people while using dramatic scenes such as dramatic turns over the top hand gestures. Also the voices used are also very dramatic with their tone.
Parodic
A parodic advert is a type of advert that minmics another one and makes fun of another advert. A very good example of this is the Specsavers the special effects advert which mimics the Lynx attract advet.
The lynx advert is a very popular advert due to the fact it shows loads of semi naked women runnign towards a man spraying himself. By Specsavers mimicing Lynx is darws more attention towards specsavers and also makes it funny. The advert also uses a sense of humor due to the fact the adverts taking the mic out of another advert but at the same time Specsavers add their own element of surprise to the advert.
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