Audience Profiling allows the research to find out the profile of the audience before hand so that you can then put across the message to the right people in the most effective way. This then allow syou to gain the best result and to get the most out of audience profiling. This might include details like age, sex, educational qualification, work experience, financial background, fields of works, intrests, mood, orientation, bias, food habits, religious background, physique, and health condition. As you can see the audience profiting goes into alot of detail about their audience all because they want the best result.
Audience profiling is a task that all TV advert makers need in order to preform when cretaing a new product to launch onto the market. When defining an audience you need to cover the factors I wrote about above and
Age,
Gender, Race and Sexuality
Education
Occupation
Annual Income
Disposable Income
Current Lifestyle / Aspirational or Desired Lifestyle
Culture
Media Interests
Buying Habits
Loyalty to Brands
Demographics
A common and traditional method of audience profiling is known as demographics whihc defins the adult population largely by the work that they do. It breaks down the population into 6 groups and labels them by using a letter code to describe th eincome and sttaus of the members of each group. Geodemographics is used to relate this information to a particular area.
Audience Profiling- Psychographics
This is a certain way of describing an audience by looking at their behaviour and personality traits. Psychographics labels a paticular type of person and makes an assessment anout their viewing and spending habits.
The advertising agencyYoung and Rubican made/invented a successful psychographic profile known as theor 4C'S Marketing Model stand Cross Cultural Consumer Characterisation. They then put the audience into groups with labels that auggest their position in society.
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