The ASA is a UK independant regulator of advertising through out all media. They apply the advertising codes, which are written but the Committees of Adveetising Practice. Their work includes acting on complaints and proactively checking the media which they will then be able to take action against. This includes misleading, harmful or offensive advertisements. ASA has to maintain a high standard in advertising, last year the ASA dealt with 31,458 complaints about the 22,397 ads. They then re viewed the ad in order to satisifie the audience. Their work replaced 4,591 adverts in order to maintain their high standard.
The company aim to achieve
- Making a success of regulating online ads
- Being an effective part of the response to societal issues shown to be affected by advertising
- Placing more emphasis on prevention rather than cure
- Being more efficient and in tune with consumers, business and society
Ofcom-
Ofcom is the communications regulator, who regulate the TV and radio sectors, fixed line telcoms, mobiles, postal services, plus the airwaves from wireless devices. Ocom make sure that people in the UK get the best from their communication services and are protected from scams, but still ensuring that competition can thrive.
Ofomce operate under the Communications Act 2003, whihc is a detailed Act of Parliament which spells out exactly what ofcom should do.
Ofcom recieves grants of the Government in order to operate.
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