Task 4- Sources of Information

Rate Cards

A rate card is a piece of document which contains prices and descriptions for the various ad placement options available from a media outlet.
A rate cards is similar to a rack rate which can be found at a hotel. This is generally the maximum price that a person must pay.
A rate card is similar to a rack rate which can be found at a hotel. The rack rate is the maximum price a person must pay. Most advertising buyers will pay alot less then this which is due to the fact they receive discounts due to volume, a desire to sell unused space, or other factors.
Alot of companies and websites sell rate cards or advertise them which is because they have already done the research to see which rate works the best in the media and on television. In order for advertisers and companies to make a profit they have to be willing to spend in order to get the message across to the consumers.
A rate card is a document provided by a newspaper or other print publication which features the organisations rate for advertising. It may also detail any deadlines, demographics,policies, additional fees and artwork requirements. The small the piece of publication the less information will be found on the rate card.

Advertisers Information Packs

Information packs are everthing you need to know about a certain company from their name to their slogan. The information packs includes ways to improve their advertising and to gain a bigger audience or to gain back the customers they have lost. Companys go to advertisers for creative ideas for their adverts and how to make it catchy and attractive.


Research Agencies

Research Agencies provide marketing research and information to advertising agencies. This helps adverts in order for them to know how to attract their target audience and what type of target audience they will be attracting, e.g. 60+ are more likely to go for afternoon tea then a 16 year old.