Task 5- Audience Indentification

Quantitative

Quantitative research uses sampling techniques such as consumer surveys whose findings may be shown numerically and are open to mathematical manipulation which enables researchers to estimate further events or quantities. The researcher asks a specific closed question in order to collect numerical data from the participants who answer the question.

Qualitative

Qualitative research asks open questions which allows the participant to expend on their answer giving more detail. Qualitative data also collects word data from participants which the researcher looks into for themes and then describes the information in the themes and patters exclusive to that set of participants. Techniques the researcher uses can included face to face interviews and focus groups.

Broadcasters Audeince Research Board (BARB)

Broadcasters Audeince Research Board provides offical viewing figures for UK television audiecnes. It commisons specialist research companies such as iPsos mori, kantar media and RSMB to collect data whihc represents the television viewing behaviour of the UK's 26 million TV households.
BARBS viewing data gives broadcasters and any other intrested parties a very detailed breakdown of viewing at reginonal and national levels. This information helps assess how channels have preformed and provides the basis for advertising trading.